Meow Boss is a friendly, fun, and approachable pet food brand designed to appeal to cat owners looking for premium quality. The branding emphasizes a clean and humorous style, using playful line-drawn illustrations that add charm and personality to the packaging.
The packaging features a colour-coded system to represent different types of cat food:
• Blue for sea animal-based options like salmon and tuna.
• Blue for sea animal-based options like salmon and tuna.
• Green for grass-fed animal-based meals, such as lamb.
• Dark orange for poultry-based food, including chicken.
A bold, hand-drawn font adds a sense of fun and energy to the design, ensuring the brand feels lively and engaging while maintaining a clean aesthetic. The combination of colours, playful illustrations, and bold fonts reinforces the friendly, approachable image of the brand, making it stand out on the shelves.
