Tail Wiggle is a branding and packaging design project focused on developing a playful yet premium pet food brand that highlights both health and happiness for dogs. The design emphasizes clear, visually appealing packaging that showcases the main ingredients and provides transparency for pet owners to see the product inside. This project explores innovative approaches to pet food branding, appealing to dog owners who prioritize both quality and visibility in what they feed their pets.
The Tail Wiggle logo features a playful silhouette of a dog wagging its tail from behind, evoking a cheerful and friendly image. A lively script font complements the logo, giving the brand a fun and approachable feel that connects with its joyful, pet-loving audience.
