'Ugly but delicious' is a personal initiative driven by growing awareness of environmental issues and the urgent problem of food waste. This realization inspired me to explore practical ways to utilize imperfect produce, which is often overlooked or discarded. 'Ugly but delicious' is a brand that showcases a variety of food products made from these imperfect ingredients. By highlighting their potential and developing creative solutions for their use, I aim to encourage more people to embrace and appreciate these often-neglected products. Ultimately, this brand seeks to change perceptions of 'ugly' produce, emphasizing its value and deliciousness in our everyday lives.
The 'Ugly but delicious' brand also aims to raise awareness about food waste and create a sustainable market for imperfect or 'ugly' produce by turning them into appealing, high-quality products. It seeks to demonstrate that even imperfect produce can hold market value, while encouraging local consumption and supporting farmers.
Each illustration in the ‘Ugly but delicious’ branding and packaging project is designed to highlight the unique beauty of imperfect produce. By using irregular, non-standard shapes and lines, the illustrations break away from uniform forms, emphasizing the individuality and charm of each piece of produce.
